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Hello!

I'm Yifan Shi

Passionate UX Designer who is diving into user-centred design.

A person who is full of adventure spirit and also a continuing learner.

Now, I'm working as a UI/UX designer in the commercial field!

MBTI: ESFP (Talkative, outgoing and loves sunshine)

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What do I help?

User Centric Design

User experience design

User Interface Design

App design, Web design

Design Psychology 

User behaviour change

I'm a UX designer specialising in innovative digital solutions for mobile apps, web interfaces, AR, and VR. I am proficient in user research, testing, and prototyping. Passionate about problem-solving, I strive to create impactful, accessible solutions that meet the needs of users and stakeholders.

Work experience

TPX impact, UK

Mar 2023— Jun 2023

Well Design Company, China

Jun 2021— Dec 2021

HUST University, China 

Oct 2020— May 2021

UX designer

During my Master’s in UX Design, collaborating with TPX, we aimed to reduce campus waste at Loughborough University. Crafting personas, gathering data, and integrating psychological strategies enhanced recycling motivation in the app. Prototyping and user testing refined the app for student usability.

UX designer

Designed an iOS e-tour service, cutting local government costs and attracting tourists. Conducted user studies, analyzed data with Nvivo/SPSS, and crafted user journey maps for conservation awareness. Developed prototypes in Figma, Illustrator, and Photoshop, collaborated for implementation, and held regular progress presentations.

G-CROSS Award

Designed to improve the visitor experience by balancing and satisfying curiosity while safeguarding buildings from tour-related damage. 

Lecture assistant

Supported industrial design lectures, assessing student progress to adjust teaching methods. Utilized empathetic design for effective communication and problem-solving. Acted as a mediator, fostering an optimal learning environment between students and professors.

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My case studies

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Eco-circle

TPX impact company

Waste recycle and reuse app for students

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Gara

Gengame company 

Designed for UK household energy saving app

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Chloé website redesign

Redesign website for one of the Global Luxury brand.

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Best-diner

UN goal No.12

App for reduce food waste in restaurants with AR and VR visualisation Technology.

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